A new brewing company came to us with a dream and a passion. Growing up, the owner had spent time in Germany learning about traditional brewing processes and travelled the world becoming quite the connoisseur.
Together, we came up with the name “Samuels” - the name of his father, for his brewery. It immediately implies family ties and deep roots for the new Craft Beer brand, paired with the new tagline: “Brewed with passion in Belfast”.
Before the first bottle was on the shelves, we created 3D visuals of each of the bottles and the glass it would come in - complete with beer and bubbles!
The new beer is now available in bars right across Northern Ireland.