the studio
Building brands with stronger thinking and sharper creative.
At ICON, we help ambitious businesses sharpen their positioning, elevate their creative, and drive measurable growth.
For more than 20 years, we’ve evolved from a design studio into a strategic branding agency and digital partner. Today, we work with forward-thinking businesses to build brands that stand out, connect, and convert.
We believe better strategy drives better creative, and better creative drives better results. That’s why we combine strategic insight with bold, consistent creative to position your brand for growth. From brand identity and messaging to web and digital, everything we create is designed to support your commercial objectives.
Our mindset is simple – out-think the competition. We help you define what makes your business different and make that difference matter to your customers.
With clear positioning, distinctive brand presence, and compelling communication, we give you an edge in your market. The result? Stronger brand visibility, deeper customer loyalty, and sustainable revenue growth.
At ICON, we’re commercially minded, strategically led, and creatively driven. We care about your results and bring a friendly, collaborative approach to every project. Our goal is to help you stay ahead of the competition and build a brand that delivers real value to your business.
our services
brand
Strategy
Identity & logo design
Brand / product naming
Print design
Advertising
Exhibition & display
web
Design (UX & UI)
Development
Bespoke software
Content creation
SEO
Analytics & metrics
3d/cgi
Product visualisations
Property cgi
Motion graphics
Animation
Visual effects
Video
socials
Social media campaigns
Display ads
Content creation
Scheduling & posting
Social reels
Video shorts
brand
Strategy
Identity & logo design
Brand / product naming
Print design
Advertising
Exhibition & display
web
Design (UX & UI)
Development
Bespoke software
Content creation
SEO
Analytics & metrics
3d/cgi
Product visualisations
Property cgi
Motion graphics
Animation
Visual effects
Video
socials
Social media campaigns
Display ads
Content creation
Scheduling & posting
Social reels
Video shorts
creative process
a simple formula for success.
The discovery phase helps us both to understand the goals we’re working towards and the steps we’ll need to take to help you achieve them. Essentially this is all about gathering information and discovering everything we need to know about the your business, in order to achieve a specific commercial goal or business objective.
The key benefits of this phase are:
Building rapport and trust
Clarifying goals and objectives
Developing a roadmap
Setting project boundaries
The exploration phase kicks off with observing your competitors and analysing your marketplace as a whole. This gives us perspective for what we aim to achieve and allows us to identify best in class qualities to learn from and potentially apply within your project.
Elements we will be considering include:
Colour palletes
Typography
Use of images or illustrations
Tone of voice
Amount of information
Calls to action (CTA’s)
Brand presence & visibility
The design phase is exciting. We have an understanding of what we are trying to achieve and a model of how the best in class have already approached it. It’s the time to get creative and explore what is possible.
The key stages of this phase are:
Brainstorming
Research
Ideation
Sketching
Visualisation
Presentation
Whether it’s a marketing communications design, advertising or a web project, the development phase is all about defining, refining and building out the assets.
Common steps include:
Common feature positioning
Image treatments
CTA’s
Layouts (UI)
User Experience (UX)
Data flow & tracking
For digital projects, this is launching a website or posting a social media campaign.
If it is a brand identity project, we’ll assemble a set of brand assets for you and create a set of brand guidelines.
For graphic design projects, it might mean getting a brochure printed or publishing a print advertising campaign.
We quality manage the process from start to finish to make sure everything goes smoothly and to plan.
We are obsessed with success metrics. Data analytics make it easier to track what is working and what is not on digital projects. For traditional marketing projects there will be other key performance indicators (KPI’s) used to determine levels of success and return on investment (ROI). We aim to repeat what is proven to work and learn from what does not.
Common KPI’s include:
Number of visitors to the page or website
Number of clicks
Number of calls
Conversion rate
Total number of sales
future-proof your business for success.
The world as you know it, is evolving. New technologies and the power of digital have fundamentally forever changed how businesses engage with their customers.
A business card is no longer enough to drive a sale. Instead of a call, it’s a click. Instead of being recommended by word of mouth, it’s being discovered by Search Engine Optimisation.
If this sounds like your business, it’s might be time for a change before you get left behind.
next step.
Like what you see and want to partner with us on your next project?
Click below to kick things off. Whether its a rebrand, new website or marketing strategy. We're ready when you are!
our background
Gareth Lynas
Founder & Creative Director
Formed in 2002, Icon Creative initially specialised in brand identity, creative marketing and advertising design. Since then we have grown and adapted to fully embrace opportunities in the digital world. Today, Icon is made up of specialist teams for web development, 3D visualisation and social media management & content creation, in addition to our core brand design disciplines.
We are firm believers in the adage, ‘If you’re standing still, you’re really going backwards!’. We aim evolve and continue to push the boundaries. Growing our client’s businesses through better design and smarter thinking. We truly live by our motto ‘Discover Possible.’