At Icon, we’re an exceptional creative agency with a wide range of skills that can help you thrive in your market. We started out over 20 years ago as a graphic design studio and have grown to become a full service branding and digital agency. We take advantage of the latest web and digital technologies to disrupt the market and give you a competitive edge. ‘Out-think the competition’ has become our mantra.
Stand head and shoulders above your competitors with captivating design that effectively conveys your unique selling points and core values. This builds customer loyalty, drives sales and boosts your brand’s visibility. Attracting more customers and increasing your revenue.
We are business focused, strategic thinkers, who add value to your bottom line. An experienced team who offer a friendly, personal service. Communicating more effectively with your customers and prospects, is what we are all about. It is essential to us that our clients stay one step ahead of the competition. You become the ICON.
Exhibition Stands & Signage
Conversion Rate Optimisation
Search Engine Optimisation
Data Analytics & Metrics
3D / CGI
Social Media Campaigns
For best results, stick to the programme
The discovery phase helps us both to understand the goals we’re working towards and the steps we’ll need to take to help you achieve them. Essentially this is all about gathering information and discovering everything we need to know about the your business, in order to achieve a specific commercial goal or business objective.
The key benefits of this phase are:
Building rapport and trust
Clarifying goals and objectives
Developing a roadmap
Setting project boundaries
The exploration phase kicks off with observing your competitors and analysing your marketplace as a whole. This gives us perspective for what we aim to achieve and allows us to identify best in class qualities to learn from and potentially apply within your project.
Elements we will be considering include:
Use of images or illustrations
Tone of voice
Amount of information
Calls to action (CTA’s)
Brand presence & visibility
The design phase is exciting. We have an understanding of what we are trying to achieve and a model of how the best in class have already approached it. It’s the time to get creative and explore what is possible.
The key stages of this phase are:
Whether it’s a marketing communications design, advertising or a web project, the development phase is all about defining, refining and building out the assets.
Common steps include:
Common feature positioning
User Experience (UX)
Data flow & tracking
For digital projects, this is launching a website or posting a social media campaign.
If it is a brand identity project, we’ll assemble a set of brand assets for you and create a set of brand guidelines.
For graphic design projects, it might mean getting a brochure printed or publishing a print advertising campaign.
We quality manage the process from start to finish to make sure everything goes smoothly and to plan.
We are obsessed with success metrics. Data analytics make it easier to track what is working and what is not on digital projects. For traditional marketing projects there will be other key performance indicators (KPI’s) used to determine levels of success and return on investment (ROI). We aim to repeat what is proven to work and learn from what does not.
Common KPI’s include:
Number of visitors to the page or website
Number of clicks
Number of calls
Total number of sales
future-proof your business for success.
The world as you know it, is evolving. New technologies and the power of digital have fundamentally forever changed how businesses engage with their customers.
A business card is no longer enough to drive a sale. Instead of a call, it’s a click. Instead of being recommended by word of mouth, it’s being discovered by Search Engine Optimisation.
If this sounds like your business, it’s might be time for a change before you get left behind.
Founder & Creative Director
Formed in 2002, Icon Creative initially specialised in brand identity and advertising design. Since then we have grown and adapted to fully embrace opportunities in the digital world. Today, Icon is made up of specialist teams for web development, 3D visualisation and social media content creation, in addition to our core brand design disciplines.
We are firm believers in the adage, ‘If you’re standing still, you’re really going backwards!’. We aim evolve and continue to push the boundaries. Growing our client’s businesses through better design and smarter thinking. We truly live by our motto ‘Discover Possible.’