When Northern Ireland-based alt-net startup Fibrus approached ICON, they were at the very beginning of their journey—without a single customer. Their mission? To take on industry giant BT and bring high-speed broadband to underserved rural areas, offering connectivity where the “big guys” wouldn’t venture. They needed a brand that could win hearts and minds, while clearly communicating their purpose and ambition to potential customers in remote communities.

Friends’ School Lisburn, a prestigious grammar school with over 250 years of history, presented one of the most rewarding brand challenges in recent years. The task was to honour the school’s rich heritage while creating a forward-thinking brand that resonates with modern audiences. Friends’ School embodies a unique balance between tradition and innovation, which became the foundation of its new visual identity.

During a phase of rapid growth, Diamond needed a refreshed brand identity that honoured its long-standing heritage as a family-run business while bringing a modern and dynamic edge to its visual identity. It was crucial to strike a balance between tradition and innovation, ensuring existing brand equity was preserved while elevating the company’s market presence.

As trusted advisors to international businesses and governments, Saviday needed a brand repositioning that truly reflected their expertise, dynamic approach, and unwavering commitment to delivering large-scale projects. The challenge was to create a modern and distinctive identity that embodied their knowledge-driven, “can-do” attitude while ensuring a timeless, trusted foundation for their brand.