Klas made world-class technology but presented like every other telecoms hardware provider — product-led, specification-heavy, and visually indistinct. To achieve their ambition of selling directly into military and defence organisations, government agencies, and allied procurement bodies worldwide, they needed more than a new look. They needed a fundamental repositioning of how the business communicated what it did and why it mattered.

Friends’ School Lisburn, a prestigious grammar school with over 250 years of history, presented one of the most rewarding brand challenges in recent years. The task was to honour the school’s rich heritage while creating a forward-thinking brand that resonates with modern audiences. Friends’ School embodies a unique balance between tradition and innovation, which became the foundation of its new visual identity.

During a phase of rapid growth, Diamond needed a refreshed brand identity that honoured its long-standing heritage as a family-run business while bringing a modern and dynamic edge to its visual identity. It was crucial to strike a balance between tradition and innovation, ensuring existing brand equity was preserved while elevating the company’s market presence.

As trusted advisors to international businesses and governments, Saviday needed a brand repositioning that truly reflected their expertise, dynamic approach, and unwavering commitment to delivering large-scale projects. The challenge was to create a modern and distinctive identity that embodied their knowledge-driven, “can-do” attitude while ensuring a timeless, trusted foundation for their brand.

Cross had a problem that many successful engineering businesses face. They had grown. Their expertise had deepened and diversified across industrial refrigeration, retail refrigeration, technical solutions, air conditioning, fruit ripening technology, and specialist food storage. But the way they presented to the world hadn’t kept pace.

Five separate websites served different parts of the business with no visual consistency, no shared brand language, and no coherent group identity to hold them together. The informal name Cross Group had been introduced to describe the collective, but it had never been properly defined or designed. To most of the market, they were still Cross Refrigeration — a name that captured one part of what they did and obscured everything else.

The confusion was commercial. A business with genuine breadth, deep engineering expertise, and a client roster that included some of the world’s most demanding operators was routinely underselling itself.