A Legacy Reimagined
Friends’ School Lisburn, a prestigious grammar school with over 250 years of history, presented one of the most rewarding brand challenges in recent years. The task was to honour the school’s rich heritage while creating a forward-thinking brand that resonates with modern audiences. Friends’ School embodies a unique balance between tradition and innovation, which became the foundation of its new visual identity.
Roll-out
Drawing inspiration from the school’s established colours and traditions, we developed a comprehensive brand system that supports all communication platforms – including an extensive website, printed materials, and social media. This cohesive approach ensures a consistent and professional image that reflects the school’s Quaker heritage and core values.
The subtle sophistication of the visual identity aligns with the school’s ethos. While Friends’ School’s outstanding performance is a point of pride, the communication of this success avoids being overt, instead relying on the quiet confidence and elegance of the brand.
Elevating School Communications
Many schools rely on in-house resources, often resulting in ad-hoc communications. Friends’ School, however, benefits from an ongoing partnership with ICON Creative. From regular social media updates to major projects like event branding and printed prospectuses, the school’s brand image is consistently strong and polished.
Brand Engagement.
Parents, alumni, and supporters have embraced the brand – sometimes quite literally. The bespoke merchandise we designed features the school’s colours and branding, allowing the community to wear their colours with pride. These initiatives not only strengthen the connection with the school but also serve as a vital part of its fundraising efforts.
Digital Innovation for a Modern Era
In addition to enhancing the school’s visual identity, we developed a suite of websites to meet its evolving needs. This included dedicated platforms for the Grammar School, the Preparatory Department, and the ‘Friends for Life’ initiative – a fundraising hub that unites the PTA and Old Scholars Association. With e-commerce functionality for merchandise sales and facilities for sponsorships and donations, the school is well on its way to reaching its fundraising goals.
Check out the websites:
friendsschoollisburn.org.uk
fslprep.co.uk
friends-for-life.org.uk
A Lasting Partnership
The transformation of Friends’ School Lisburn’s brand demonstrates the impact of a carefully curated visual identity and strategic communications. Our ongoing relationship with the school ensures the brand remains consistent, professional, and reflective of its heritage. Together, we’ve created a platform that not only supports the school’s day-to-day communications but also helps build a thriving and engaged community.
Are you looking to elevate your school’s brand identity or marketing communications?
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