Brand Evolution
During a phase of rapid growth, Diamond needed a refreshed brand identity that honoured its long-standing heritage as a family-run business while bringing a modern and dynamic edge to its visual identity. It was crucial to strike a balance between tradition and innovation, ensuring existing brand equity was preserved while elevating the company’s market presence.
From the smallest detail, to the biggest brand statement
We began by working closely with the owners and marketing director to define the scope and vision for the rebrand. The successful approach involved a thoughtful update of the legacy brand mark, paired with a contemporary typeface to communicate strength, professionalism, and modernity.
The signature red colour was refined to enhance its sophistication, complemented by an oxblood and coral palette to bring depth and flexibility to the branding. Careful attention was given to balancing and customising the brand mark and typography, ensuring they harmonised seamlessly across all applications.
The new strapline, “Packaging Excellence,” encapsulates Diamond’s cutting-edge printing technologies, sustainability commitment, and logistics expertise, forming the foundation for the brand’s narrative across all platforms.
What The Client Said
‘How do you breathe new life into a design without overlooking key distinctive brand assets?
With an army of experts, in other words, the team at ICON Creative!’
Joanne Bradley
Marketing Director, Diamond
The Outcome
- A new visual identity with a modernised logo.
- Comprehensive brand guidelines to secure consistency.
- Bespoke photography and video assets.
- Interior office graphics and building signage.
- Vehicle livery and branded materials.
- A custom-built lead-generation website with enhanced UX and and social media styling for a stronger digital presence.
Check out the website: diamondcorr.com
LinkedIn: diamond-corrugated
Business Benefits
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Stronger market position: The refreshed brand reinforced Diamond’s leadership status, helping the business stand out in a competitive market.
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Improved customer confidence: A modern and consistent identity gave existing and potential clients greater assurance of quality, innovation, and reliability.
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Support for growth: The rebrand provided a scalable platform to underpin Diamond’s rapid expansion and ability to win larger, higher-value contracts.
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Employee pride and alignment: A revitalised brand identity boosted internal engagement, making employees stronger advocates for the business.
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Future-proofed identity: Clear brand guidelines ensured long-term consistency, enabling marketing teams to implement campaigns more efficiently and effectively.
Looking Ahead
Diamond’s refreshed brand identity not only reflects its heritage but also positions the company as a leader in its sector. Our collaboration continues to demonstrate how a thoughtful and strategic rebrand can elevate a business’s impact across every touchpoint.
Would you like to transform your brand while preserving its legacy? Let’s write your success story together.
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